Watch: White Sox drop trailer for new hip-hop culture documentary
Chicago White Sox rebrand fueled by hip-hop, as explained in Fitted
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White Sox Uniforms
Documentary Fitted In Black Examines Connection Between Chicago
Rebranding the Chicago White Sox - South Side Sox
Fueled by hip-hop, the Sox ball cap is now a staple of music and
Behind the Scenes of Fitted in Black - Inside the White Sox
Documentary Fitted In Black Examines Connection Between Chicago
Fitted In Black: How Hip-Hop Fueled the Greatest Rebrand in Sports
Sports - Axios
Chicago White Sox rebrand fueled by hip-hop, as explained in
Behind the Scenes of Fitted in Black - Inside the White Sox
Documentary Fitted In Black Examines Connection Between Chicago
Fitted In Black: How Hip-Hop Fueled the Greatest Rebrand in Sports