![The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion](https://s3-prod.adage.com/s3fs-public/styles/width_660/public/GE_Announcement_Boston_Bound_2017_3x2crop.jpg)
Follow the Money: Ads on NBA Jerseys Open the Doors for Other Top
![The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion](https://www.jsonline.com/gcdn/-mm-/970f31a115cf2ddc015f14a84e9008b5f566965e/c=0-0-1600-1600/local/-/media/2017/08/10/WIGroup/Milwaukee/636379483212189061-Bucks-Nike-Uniforms.jpg)
Milwaukee Bucks game jerseys to feature Harley-Davidson
![The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion](https://s.yimg.com/uu/api/res/1.2/b4bnGNgqKY6dGN8PS8tFUQ--~B/Zmk9c3RyaW07aD0zNjA7dz02NDA7c209MTthcHBpZD15dGFjaHlvbg--/https://media.zenfs.com/creatr-images/GLB/2018-05-23/ec256660-5eac-11e8-b537-938648142b5e_GettyImages-853836750.jpg)
NBA sponsorship spend tops $1 billion for first time
![The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ikYmJ_h0FQzc/v0/-1x-1.jpg)
NBA's Sacramento Kings Sign Jersey Sponsorship Deal With Dialpad
![The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion](https://s.hdnux.com/photos/01/33/74/74/24104761/3/rawImage.jpg)
Meet the Frost Bank Center: Spurs arena gets new name
![The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion](https://images.squarespace-cdn.com/content/v1/5b02bd84e2ccd1468eb8606b/1527447079591-5XUEFX1QB0A0ZRTD7XIU/170915-statement-sponsor-logos.jpg?format=750w)
The Value Behind NBA Jersey Patches — Sports Marketing Perspective
![The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion](https://i.cbc.ca/1.6593318.1663948065!/fileImage/httpImage/maple-leafs-milk-092322.JPG)
Mixed feelings for NHLers as league milks jersey ads for revenue
![The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion](https://i.insider.com/5ecea4631918240f357fc33a?width=700)
The NBA's Reopening Is a Case Study in Crisis Leadership
![The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion](https://www.sportsbusinessjournal.com/-/media/Images/Journal/2019/02/25/pg-06-NBA-patches/pg-01-NBA-patches.ashx)
NBA: Big payoff for a little patch
![The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion](https://s.hdnux.com/photos/01/31/36/10/23454256/3/rawImage.jpg)
Astros agree to deal to add Oxy jersey patch for 2023 season